The company celebrates its first 90 years with initiatives, events, and new collections that highlight both its artisanal and refined identity and its drive to bring the classic into modern times.
90 Years. Almost a century of history, dedication, evolution, and achievements. Bellotti Ezio kicks off the new year with this prestigious anniversary and is ready to celebrate it with new, meaningful initiatives that pay homage to its heritage and, at the same time, its innovative vision, always ready to engage with modernity.
The 90th anniversary of the company represents the ideal occasion to reaffirm the identity of Bellotti Ezio and the values that have guided it for three generations. It is the profound dedication and passion of a family for artisanal craftsmanship that gave life to this enterprise, its perseverance in accompanying it through changes in time and markets that made it a solid and dynamic reality, and its managerial determination that has guided it through modern evolutions, bridging the classical world with contemporary times.
From this profound awareness arises a series of initiatives aimed at celebrating Bellotti Ezio's 90th anniversary.
Starting with “12 Icons”, a tribute by the company to its history and, above all, its future.
Launching in January and continuing throughout 2025, “12 Icons” is a project that combines narrative communication with the creation of collectible products. Twelve iconic products will be created, each characterized by a different artisanal technique that underscores Bellotti Ezio's deep expertise. Each icon evokes a different quality, emotion, or value, shared through monthly digital events. These 12 icons are unique, numbered pieces available for sale as collectible items.
For its 90th year, the company will also unveil an entirely new collection in classical style, which will be showcased at the Salone del Mobile.Milano, an event the company has consistently participated in since its first edition. Bellotti Ezio will exclusively present the new Charming Collection, recreating the pure and timeless beauty of the classic.
Over nine decades, the company has established its authoritative and leading position in the sector as an international benchmark for luxury furnishings, seizing opportunities and challenges both in terms of design evolution and markets. This special year will also see the company emphasize its close synergy and the strategic importance of the Middle Eastern market—a long-time admirer of Bellotti Ezio's quality. The company will participate in two fairs: Index Dubai in May (for the first time) and Riyadh in September, replicating the successful experience of 2024.
"2025 represents a truly special year for us," states Donatella Bellotti. "A year full of events, meetings, and initiatives that we want to share with all our partners and clients, in Italy and around the world. Together with them, we have built the strength of Bellotti Ezio over these 90 years: a family business rooted in the territory where it was born and in its precious craftsmanship, which has become an international reference point for all lovers of beauty, quality, and living with style."

A Family Story

Today, the third generation, represented by sisters Donatella and Federica Bellotti, leads the company toward new entrepreneurial challenges. But Bellotti Ezio has always been strongly connected to the territory where it was born, starting 90 years ago when Grandfather Enrico opened his “workshop,” one of many characterizing the Brianza district. It was then his son, Ezio, who transformed this small enterprise into a true artisanal business. After Ezio Bellotti's sudden passing in 1987, Donatella joined the family company alongside her older sisters, Federica and Barbara, who found a guide and trusted support in Rag. Natalino Marelli. Together, they propelled the company’s expansion and, in 2016, created the brand BelMondo, designed by Gianluca Ferreri, characterized by a refined and contemporary allure.
In 2021, Bellotti Ezio entered a new phase of its life—a new era marked by contemporaneity and digitalization: the integration of young and dynamic new personnel, new creative collaborations, an art director who revolutionized the corporate image, and significant technological advancements (3D modeling, website restyling, activation of social media channels). These, combined with numerous new collections complementing historic lines, define the company's new vision led by Donatella and Federica, aiming to bring the family business and the timeless beauty of the classic to new heights.
With the same ardor and passion that drove their father, Ezio, to explore international markets in the 1980s, the two sisters embrace the challenges of the new millennium as wives, mothers, and entrepreneurs, united by the common goal of ensuring not just continuity but, above all, growth for the company.

The New Era (of Success) of Bellotti Ezio

The past three years have been pivotal for the company, marked by initiatives that have injected new energy into its commercial, design, and brand aspects.
Starting with the creation of the three CROMIE catalogs, presented at the last three editions of the Salone del Mobile.Milano. Featuring 70 models across three collections, CROMIE - developed in collaboration with stylists Laura Cazzaniga and Ilaria Limonta - brought extraordinary freshness to Bellotti Ezio's offerings. This creative project reinterpreted the company’s style collections with contemporary colors and finishes (Anise and Tangerine, Lotus Green and Anemone Blue, Peach and Meringue), harmonizing tradition with current trends in a balanced fusion of past and present, artisanal craftsmanship, and technological innovation. The authentic beauty of the classic blends seamlessly into the modern, achieving sophisticated and captivating results.
Last year, the headquarters itself underwent renovation with the opening of the corporate showroom, completing the business unit alongside the offices and production area. The new showcase serves as an exhibition stage for new collections, as well as a hub for meetings, relationships, and exchanges, catering to professionals and clients. Enriched with the company’s new collections, it offers an inspiring journey to discover the style, savoir-faire, and bespoke possibilities offered by Bellotti Ezio.

Tailored Quality

With this determination, Donatella and Federica renew and convey the values of excellence and craftsmanship that laid the company's foundation. The style offering remains its beating heart, characterized by its timeless beauty that transcends time, geography, and trends. The extreme refinement and meticulous craftsmanship, entirely done by hand, still define every product in its extensive heritage of classical furniture, just as it did at its origins.