The company participated for the first time in the leading trade fair of the Saudi Arabian market with its new Essential Classic collection.

New collections, new expansion into international markets. And so, Bellotti Ezio presented its exclusive savoir-faire at Index Saudi Arabia, a trade event of reference for the market dedicated to the world of design and high-end furniture.

The event, which took place from 17 to 19 September in Riyadh, marked further milestones in the September edition: a new look, a doubled exhibition area, a tripled number of brands on display and a number of visitors that has also increased exponentially. The results are in line with the incredible overall development of the market, thanks also to the 'Vision 2030' project with which Saudi Arabia is renewing the entire nation by promoting its diversified economy and rich culture, with strong investments in key sectors – from renewable energy to tourism and entertainment, among many others.

This is the dynamic context that welcomes Bellotti Ezio and his creations. The leading Made in Italy style furniture company has for decades built up relationships with the region and its key players, and its presence at the Index Saudi Arabia exhibition confirms the strong synergy. The show was therefore the ideal opportunity to present the latest product innovations. In particular, the Essential Classic collection was on centre stage. It is a catalogue that includes ideas for the living room, sleeping area and accessories that offer an original vision of stylish furniture.

The star of the stand is the Essential Classic living room, which represents the canons of the collection: a classic style outlined in profiles softened with respect to tradition, the judicious use of nuances and patterns in the upholstery, which bring the furnishing elements up to date from a contemporary point of view, through to the finishes, the result of in-depth research by the company combined with centuries of craftsmanship know-how. Matt walnut with meringue-coated gold leaf and brushed gold on a meringue background applied to the structures of the sofa and armchairs, and of the coffee tables that complete the upholstered furniture corner, provides extraordinary visual effects. Enriching the setting is the console table with mirror from the same line, made of matt walnut with meringue-coated gold leaf. These two elements add decoration to the setting with a touch of lightness and functionality.

After the presence at the Salone del Mobile Milano and the launch of Essential Classic and Cromie Vol. III, the presence at the Riyadh trade show confirms Bellotti Ezio's steady growth in both creative and commercial terms. Thus, the company has demonstrated its aptitude for renewal while remaining faithful to tradition and a manufacturing history that culminate in its impeccable quality.